Lucknow: BJP has decided to ramp up its organisational and electoral groundwork across rural constituencies of the state, signalling an aggressive strategy to take the poll battle to the village level in the run-up to the assembly elections.
The party has given a call for “Gramodaya se UP Vijay” (winning UP by winning villages) to sharpen its focus on rural areas by scaling up campaigns to boost public outreach besides taking schemes of Narendra Modi govt at the Centre and Yogi Adityanath govt in UP to the grassroots.
The strategy — learnt to be drafted jointly by BJP central leadership and RSS — figured prominently during the recent review meeting of the party’s national general secretary and UP in charge Vinod Tawde, who has been camping in different regions of the state to intensify the groundwork. A senior UP BJP functionary said that special focus would be laid on reaching out to the marginalised sections of the society, essentially Dalits and other socially oppressed classes.
Sources said that BJP is focusing on rural areas to make deeper inroads into regions where the opposition holds sway.
The move also assumes significance for BJP, which has historically drawn much of its support from urban voters but has steadily broadened its appeal across rural Uttar Pradesh since 2017, eroding the traditional strongholds of regional parties such as SP and BSP.
According to past surveys by various agencies, including Lokniti-Centre for the Study of Developing Societies (CSDS), of the 403 assembly seats in UP, as many as 308 are predominantly rural. Of the rest, 60 are semi-urban while 35 seats are urban.
Sources said that as part of the strategy, senior party functionaries would be tasked to reach the rural areas and establish a dialogue with the socially and economically poor sections and those who have benefitted from any of the schemes rolled out by BJP govts. RSS cadre will assist BJP in the ambitious drive that aims to take feedback from the beneficiaries and the deprived section before taking corrective measures.
The campaign, a senior UP BJP functionary said, would be executed through a coordinated effort of the organisational leadership, MPs, MLAs and the local leadership. Former state functionaries will also be asked to give their feedback to boost the campaign and address any possible disenchantment within the larger organisational apparatus.
Sources said that BJP aims to build a bridge between govt, the organisation and the public so that the grievances and feedback of the people could reach the organisation.
Courtesy : TOI
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