Groundbreaking New Starbucks India Ad Featuring Trans Woman Hit With Conservative Backlash

Starbucks India’s ‘#ItStartsWithYourName’ campaign features father’s powerful attempt at connecting with his estranged trans daughter.

Alan Herrera

A recent ad campaign by Starbucks India featuring a transgender model sparked controversy and garnered mixed reactions on social media platforms worldwide.

Titled “#ItStartsWithYourName,” the two-minute advertisement portrays a Hindi-speaking family gathering at a Starbucks to reconcile the strained relationship between a father and his transgender daughter.

Initially met with tension, the father ultimately expresses his acceptance by ordering coffees for the entire family under his daughter’s new name, “Arpita.”

Courtesy : Comic Sands

Note: This news piece was originally published in comicsands.com and used purely for non-profit/non-commercial purposes exclusively for Human Rights